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Orbit
ABOUT ORBIT
Orbit is a software factory that specializes in creating tailored digital solutions to help businesses optimize their processes through technology and artificial intelligence.
They provide end-to-end software development services, focusing on building custom applications, automating workflows, and leveraging AI to improve efficiency and decision-making.
They provide end-to-end software development services, focusing on building custom applications, automating workflows, and leveraging AI to improve efficiency and decision-making.
PROBLEM
Orbit faced significant challenges in both its UX and brand development. Their brand identity lacked depth, and their value proposition was solely presented through a basic explanation of their services rather than a well-developed, cohesive narrative.
This led to a poor brand representation, failing to differentiate Orbit from competitors, making it harder for the company to stand out in the crowded development space.
This led to a poor brand representation, failing to differentiate Orbit from competitors, making it harder for the company to stand out in the crowded development space.
SOLUTION
In 2022, they hired me to improve their marketing and website holistically, allowing me to revitalize Orbit's brand by building a brand story around their logotype, using it as a key narrative element.
To bring this story to life, I designed two custom illustrations that embody the rocket-launch theme.
These were strategically created to serve as the website’s background, enhancing the visual identity while reinforcing the brand's narrative.
To bring this story to life, I designed two custom illustrations that embody the rocket-launch theme.
These were strategically created to serve as the website’s background, enhancing the visual identity while reinforcing the brand's narrative.
Senior UX UI Designer
@ Freelancer
Illustrations
Copywriting
Responsive UX
Marketing templates
Mock ups
